It is a common habit of an average customer that he will probably believe more in the reviews written about a product by another customer rather than believe in the words said by the company itself. The reviews written by the other customers for the same kind of product have a much bigger impact on the psyche. These days we do not have to go to the business and discuss the pros and cons of the product; rather we sit at home and do a Google search for the product; read the reviews and make our decision about going in for the buy or not. And it is just not limited to the reviews; we manage to make up our minds on the basis of any comments, article or any information that pops up during our search for that particular product.
This is the first approach of an average customer and if he finds the reviews or comments negative, then there is a greater chance that you will not be able to retain the interest of that customer nor draw him up to you. Negative content found online can hurt any business and result in them losing out on potential customers, thereby losing out on the potential revenue that could have been generated.
Reputation Management is a big thing today considering that there are an increasing number of people who go for online researches before buying a product. And to manage this online reputation there are companies that will help you to build up the reputation if you have by any misfortune lost it or build a better name if you have managed to stay clean. Reputation Management companies are professionally driven and give sound advice to their clients regarding the management of their image and the character of their firm/business. These companies offer an array of services that are aimed at managing and boosting the name of your business. These services may include maintaining social networks, keeping the content updated and also using specific marketing techniques to bring your business in the limelight.
There can be broadly three steps for Online Reputation Management:
- Regular Search and Monitoring:
One of the basic steps a business can take is to regularly search for the business and see what results show up in the first few pages. This kind of monitoring essential if the company is hoping to avoid any negative publicity. A search once in a week can bring the problem to a manageable level. You can gain time this way to respond to the negative comments and also write some articles, blog posts or press releases that would show your product in a better light. This will in turn help you to outrank the negative comments.
- Having a Plan B always helps:
There should be a set of strategies in hand when you are trying to boost up your brand reputation. Some set goals should be fixed and you should work accordingly. If one of your strategies fails to give you the desired results, there should always be a backup plan to support the original one. This will help you overcome the attack of the negative comments or reviews that are harming your product’s reputation and will also give you a better ranking in the search pages.
- Prevention is Better Than Cure:
It is an age old saying that Prevention is always better than Cure. Do not spend time contemplating about the steps to be taken and get into the action mode at the first instance. These days Social Networking is a powerful medium to get your views heard and seen. Make sure that your product/brand is on all social media platforms; be it Facebook, Twitter, LinkedIn etc. For each of these platforms ensure that your company’s name is included in the URL. This helps in reaching out to a larger audience and also helps in increasing the page rankings.
Apart from this there should be a continuous flow of blog posts, articles and press releases with the latest updates so that the negative comments and reviews are pushed back. These should be specifically centered on your product/brand/company and should be regularly optimized with specific keywords matching to your profile. The more you are out there on the web, the harder it will be for articles with negative comments to get a higher ranking.
With all these strategies applied there is no reason that a business may suffer from disrepute. Full Scale Media focuses on doing just this. We provide Reputation Management services for businesses across a variety of different industries. We understand that there are many online review sites and forums out there where clients and customers can express their opinions about your products and services. Although freedom of expression is one of the privileges offered by the internet, insufficient regulation can end up having a detrimental effect on your company’s image. Full Scale Media offers you the opportunity to take control of the information available about your company online. We help to protect your company from slander and defamation that could hurt your company right till the last person in line. With our online Brand Reputation Management services, we’ll ensure that your brand is represented in the best possible light.
Safeguard your online reputation
Like I have said earlier what is written about your company online has a direct impact on potential customer perception. With Full Scale Media at your behest you have the opportunity to safeguard your online reputation and protect against libelous online reviews and comments. Your brand deserves to be showcased with honesty and Full Scale Media is here to provide you with the protection your good name deserves. In addition, we also manage the way in which our clients are perceived through communication and message strategy.
Contact Full Scale Media
Full Scale Media is dedicated towards offering you a comprehensive Reputation Management services you need to protect your business. Contact us to schedule a consultation with Full Scale Media by calling us at (212) 537-9236 today. We look forward to providing you with the protection you deserve.