Tire Agent
PR Goals
PR Goals
Tire Agent is a Series A funded tire and wheel e-commerce platform offering an unprecedented amount of inventory for all vehicles with a proprietary buy now, pay later financial software platform allowing customers with subprime credit or no credit to easily purchase the tires and wheels they need. The company also offers a unique model of insurance coverage and remote installation, nationwide.
The company has a current valuation of over $100M with revenue topping $13M a month.
PR and Media Strategies
In a rapidly expanding e-commerce tire and automotive aftermarket space, we have refined our message to communicate the subspecialties in which Tire Agent shines, both, with investors and consumers. In alignment with our values and vision for successful public relations campaigns, we also set out to tell their founder’s story, highlighting the any financial and logistical obstacles Tire Agent’s founder and CEO hurdled in the company’s journey to success. We set our sites on the company’s core base of automotive and tire/wheel industry and micro-niche media, along with technology, business and entrepreneurial media. Drawing outside the lines, we also pitched popular culture and general assignment/enterprise journalists with Tire Agent’s story.
Our Challenge
Some of our challenges lied in carving out compelling news and story angles that set Tire Agent apart from its legacy competitors Tire Rack and Simple Tire.
Additionally, we had the challenges of working around Tire Agent’s board of directors’ corporate guidelines and communications policies which dictates what information can be readily shared with the media and the public at large.
Our Results
We successfully booked earned media coverage for Tire Agent with Motor Trend Magazine and MotorTrend’s websie, Tire Review Magazine and Tire Review’s top industry podcast, Tire Business, TechCrunch, Traction News, Auto Service World, Inc.com and The Inc. 5000, and a full page founder’s feature article in the New York Post and on NYPost.com.
