Matzoball PR Case Study

PR Goals

Founder Andy Rudnick created the Matzoball to give Jewish singles, who usually don’t have a place to go on Christmas Eve, a place to party and connect. Today, the Matzoball has grown from a Boston University bar (c. 1987) to numerous cities throughout the country, connecting 50,000 young Jewish singles together since its inception. The goal of Full Scale Media’s PR team was to first improve exposure in their foundational cities (New York/Florida), then to create a buzz and help gain traction in the numerous new cities that the Matzoball events had expanded to, and to ultimately solidify the Matzoball as synonymous with the Number One Christmas Eve party for Jewish singles across the United States.

 

Strategies

Full Scale Media’s approach for publicizing the Matzoball was a multi-media coverage plan, catering tailored media pitches to each of the 15 participating city’s individual culture and voice, for maximum results. Our publicists set out first to identify all major media outlets, such as magazines, television programs, radio programs, and blogs. They pitched to local and regional media for each of the 15 cities in which the 2014 Matzoball would be taking place. Our team then approached all national media for full, overlapping media coverage. 

The Matzoball’s designated PR team then contacted all online media outlets and radio outlets that list and announce upcoming events in their surrounding areas.

With knowledge that the founder met his wife at one of the original Matzoball events decades ago, his own story was one of great interest to the media. Our publicists at Full Scale Media capitalized on this human interest story angle involving founder Andy Rudnick and his wife, pitching interviews with Rudnik as a potential news story and profile feature.  We then took it a step further, pitching interviews with other people that had previously attended a Matzoball party and their success stories of meeting friends and developing lasting relationships, and even marriages. 

 

Results

The Matzoball received press coverage in the following publications, television programs, radio programs and blogs:

 The Boston Globe

Hometownlife

Golden Triangle

Redeye

LA Weekly

Digital Journal

Metrotimes

The Business Journals

Southflorida.com

Detroit Free Press

XploreLA.com

Thealgemeiner

Times Union

TimeOut New York

The Arizona Republic

Entertainment Weekly

Good New Broadcast

New England Public Radio

WTOP

WEMU

WOR

The Breakfast Club

1010 WINS Radio

WMAL

Detroit Jewish News

The Jewish Journal

Sun Sentinel

The Miami Herald

New York Post

AM New York